5.19.2011

j.crew's 770/behind the line + prabal gurung collection

I've confessed my love (obsession...) for J.Crew several times (here, here and here).  When I received their most recent email, I was intrigued by a small banner going across the bottom which promoted "770/Behind The Line - A glimpse behind the design: inspiration, style and musings here at 770 (AKA the home base for J.Crew)."  I clicked through and discovered that J.Crew has quietly (unless I completely missed the memo) launched a blog in March!

770/Behind The Line is
awesome—and like all things J.Crew, I love it.  Their post today was about Prabal Gurung's capsule collection for the J.Crew + CFDA/Vogue Fashion Fund collaboration which launched online and in select stores today.  The results are some incredibly sleek and refined basics with remarkable details.  Here are my three favorites out of the six piece collection.







{all images via j.crew}

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